What is a niche?
Posted by Steven Boaze on 30 October, 2008
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This item was filled under [ Business Development ]
People ask me “What is a niche?” A niche is a particular specialty in which a business or person finds they prosper. Niche strategy in marketing is to market to a small but lucrative portion of the market. The small size of the niche generally ensures efficient marketing efforts and few if any direct competitors.
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