Web Site Development Goals for 2009
When you plan for the style and layout of a web site, do you consider what type of audience you are going to build it for? Most people don’t!
It’s not about code, it’s not about style or design, but how it all functions together! For example: a well designed site coded poorly will always fail. What I’m going to discuss is the overall standards to build a well designed, well coded, successful website. Successful meaning it will attract, maintain, and continue to grow.
To build a site that is fully optimized it must adapt to the newest technology available. This means to update everything that goes into keeping the site fresh, because if you don’t, it will become stale and seem worthless.
To put this into context, a professional webmaster, server administrator, or software engineer are the most qualified that can develop a fully functional, new age site with no mistakes. Not everyone can develop a new age site.
Web development is not what you know, it’s what you know NOT to do. In other words, experience and knowledge are only parts of a single function throughout the online system.
A New Age site should be developed using the following standards:
Multi-Browser Support
Browser Screen Shot
(Linux Browsers, Windows Browsers, Mac Browsers, and BSD Browsers)
Validated Mark-up Content
HTML,XHTML, Web Document Validator.
RSS Validator (1) (2)
Java Script
Source Java Script. Prevent Inline Java Script or large source files. Recommend 20-40 Kbs. (85 is considered large)
CSS
Source CSS. Prevent inline CSS or large CSS files.
Security
Captcha Protection in Forms.
Secure Directories. Protect From Prying Eyes.
Secure Java Script and CSS Files (if needed Java formulas, unique style sheets, dynamic style sheets etc).
Search Engines
- Image Optimization
- Compression (weight)
- Alt Tags (SEO)
- Meta
- Optimized Titles
- Optimized Descriptions
- Optimized Keywords
- Robots
- Spiders/Robots
- Slurp – Yahoo
- GoogleBot – Google
Ajax – use caution with placement and use. Search Engines don’t read Ajax content, only its output.
Search Engine Friendly URLs.
Website Design
Aim for Speed.
Flow (Left To Right – Top To Bottom).
Fit Your Overall Audience (Kids, Teens, Adults).
Directory Structure.
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