Higher Gas Prices Change Spending And Behavior
Consumers increasingly expect more dollar value at the pump, but as we explore various techniques to get the best deal, it presents a huge change in purchase patterns. This means discrete shopping at its best.
It is no surprise that gas prices are having a big impact on consumers. They have become innovative minded and systematically search for ways to save money. In fact, more are setting a predetermined amount instead of filling up at the pump. Even gas for lawn equipment is purchased in a lower amount.
Another example can be found in small companies. They are purchasing vans to carpool office staff to and from work. Others are seen at the same gas station twice in one day to cap off their tank because of longer distances for travel. Uncertainty about the future of gas prices contributes to the shortest route possible.
Construction contractors are all riding together and service companies are planning routes that are more direct. Some companies have installed GPS to notify headquarters if the engine is idling too much, or on the road. Churches are buying small vans to pickup the elderly so they can attend services and meetings.
Truck stops are going silent. Truckers who travel long distances are required by law to rest for a certain period before heading back on the road. This means they are shutting off their trucks while resting, instead of letting the engine cool or build up continuous air pressure.
Recreation is experiencing change at a rapid pace. Anglers and boaters are not frequently spotted on the road. If so, trucks are packed with people and gear. Campgrounds in state and private parks are virtually empty. Community events and movie theaters are starting to see fewer participants.
In one small southern Virginia community where two gas stations are within seeing distance of each other, the larger gas station raises their price, so does the smaller one – within minutes. The smaller mom and pop station does not waste any time to make their move when they see the major chain station increase their price.
In one small Pennsylvania town, drivers with big SUVs, Mercedes-Benz, Lexus, and Jaguars are seen pumping only three or four gallons into their tanks. These expensive models have warnings that signal the driver when the tank only gets down to a three or four gallon minimum.
Suppliers are playing a game and its persuasive structure is full of profit yielding potential. Consumers have gone through an unprecedented change, and their definition of unwanted quantifies a legitimate reason to become shrewd savers.
If everyone would go three days without purchasing gas, you would see prices fall. However, that is not going to happen. Change is very difficult and can be extremely tough for some people. The toughest thing about change is when it involves other people!





