You might think this sounds crazy, but after I write a sales letter, I need to cool down. That’s right. You see, a winning sales letter must convince the reader to take action.

Allow me to point this out in another way…

Imagine if you have only ONE marketing sales message that will keep making you money over, and over!

Take a look around at what’s around you. You will notice tons of million dollar ideas and concepts. Your typical prospect is overwhelmed with commercial messages every day.

Think about it…

If you had only ONE Powerful sales message that will generate income for the life of your business, you would NEVER use anything else. You will walk away from all other sales letters you have tried in the past.

When you read advertisements in a magazine, newspaper, billboards, or on web sites, you will find some that NEVER change. Why? Because it WORKS!

It works because GREAT advertisements stimulate action.

It works when it APPEALS to the reader.

It works by CONVINCING your prospect of the benefits.

Now that I’ve persuaded the reader to participate, the entire focus of the draft is complete. During this interactive stage is when I go through my “Cool Down Period.”

I actually relax and walk away from it. I’ll revisit the letter a few hours later to edit grammar, spelling, sentence structure, and punctuation. What’s more, I’ll walk away from it again and revisit for any additional edits or changes.

This is my quickest method for creating desire. Why? I’ve managed my time, decisions and actions up to five times more productively. If you want to learn critical components of attracting performance proven things, you must challenge your every belief system about your  business, and its performance potential. You must learn how to become a true master of the art and science of writing award winning sales letters. Or, get a professional to write it all out for you! Hire A Writer.

I was diagnosed with Gout April 5th, 1990 by a reputable doctor who understood every aspect of the dreadful disease. Even though I  quickly learned my diet would be forever altered from that point on, Gout has no mercy. Without proper medication, home remedies take a back seat when it pertains to prevention, or better yet, painful attacks.

Understanding the history of Gout dates back to some 4000 years ago. It was first discovered in humans who were thought to possess great wealth and power. Documents were published with hierarchical statements telling about Kings and great leaders with the inability to excrete rich food and drink in which they thoroughly enjoyed. But, that was not the case. Writings later revealed of constipation, even within the Egyptian culture.

Although, earlier records tried to prove Gout as a punishment of Indulgence in sensual pleasures, King Louis XIV and various members of his family also experienced an imbalance in production of uric acid. Louis’s reign, accompanied with a break-down product of protein digestion eventually paved the way to his own misfortune.

Gout attacks can occur in many parts of the body where ligaments and joints are located. From my own experience, pain first advanced in my big toe and quickly moved around; attacking knees, ankles, elbows, and shoulders. Whereas testing the blood, my doctor instantly recommended a new diet to live by. I had no problem with that. However, as I aged, my diet quickly advanced in the number of food and drink I should not consume.

Gout Attack Engine

All humans are created differently, therefore, body chemistry and food intake matters mostly with daily consumption of certain proteins. These proteins build up in joints which crystallizes into sharp knife-like objects, so intense, it simply can NOT be properly described. The skin’s  pressure and tightening balloons the infected joint into deformity and disfigurement. Simply put, you suddenly appear like a wild caged animal with rage of a different color. Even though one part of your body aches like hell, other parts work overtime to pickup the slack. In fact, one attack doubled, tripled,
quadrupled, and quintupled that I found myself crawling on my belly towards my truck so I could drive myself to the doctor for a cortisone shot!

Gout originates when the uric acid level builds up in the blood. Not unsurprisingly, foods that contain higher proteins cause attacks at extraordinary levels. In my case, Alcohol is the number one cause. This gives me immediate appreciation to stay sober! Other priceless sessions of bad food consumption include: Shellfish, Liver, Hot Dogs, Hamburger, Bacon, Sausage, Pork, Pizza, Orange Juice, Pinto Beans, Peanut Butter, and Mushrooms.

Exploratory Treatment

Medical breakthroughs for Gout medication challenges your every belief. The non-theoretical excursions for home remedies become unfamiliar territory at first. This quickly demonstrates how easily to stimulate the mind into believing simple home remedies can prevent Gout from being such a pain. My prescribed medication,  Indomethacin, is a life saver. Of all the complexities involved with studies and medicine, Gout treatments become an unprecedented challenge for doctors who think engineering a new dimension is so sophisticated.

Men and women who suffer from Gout should avoid any experimental versions of home remedies. There are various food groups which prevent attacks from occurring more frequently. My favorites are cranberry juice, cherries, and Advil when I run out of Indomethacin. Fortunately, I’ve discovered the most collaborative and ingenious method to continuously innovate my diet. My own diagnosis to remain less constipated saves me embarrassment and keeps me enthusiastic in all activities I’m now concentrating on. If you or someone you know has Gout, take a hard look at the stipulations and make a contingency plan for the body to become healthier.

When people ask me, “What’s the worst job you ever been on,” I usually tell them about one, very special service call. It’s one the public generally doesn’t hear about, nor does it need to be. However, it is one for the record books, yet, it moves above and beyond anything I’ve ever witnessed in my 33 year career.

When a person calls on a HVAC company to come over and fix their heat or air, you would think that person would know a little about the problem. Or, what the system isn’t doing. Or, has a general idea that a problem exists. But, on this one particular service call, it was anything but routine.

I arrived at work on a Monday morning. As I entered the shop, my boss handed me two service call slips with the address on each one. He specifically stated these two calls had to be done first before I head over to help with setting an outdoor unit for a new project. He also said that a plumber was called on one of them, but he couldn’t be sure which one it could be. I acknowledged my schedule and was on my way.

The first service call was a simple fix. The thermostat was in need of replacement. Luckily, I had a standard Honeywell with me that did the job. In fact, it was an exact match. I wrapped things up and was on my way to the next call. Now, keep in mind this was during heating season. I was told both calls has no heat.

My timing was right on with the next call. I arrived at the house to see the plumber’s truck parked on the street. I gathered my tool belt and made my way towards the basement entrance, when suddenly, the plumber runs out the basement door. This startled me, and I asked, “What’s going on, what’s the matter?” The plumber replied, “You’ll find out when you go inside. I’m leaving, there’s nothing I can do here.”

What I saw next literally shocked me. I opened the basement door and walked in. First, the smell hit me, then I found out why. The entire basement floor was covered with fecal matter. I mean, it was a fifteen to twenty foot round mound of sewage pile on the floor.

As I looked more closely, it appeared the P-Trap on the soil line had broken off. The waste from the upstairs bathroom toilet was being flushed right onto the basement floor below. The mound of sewage stretched from the basement floor, all the way up to the bottom of the floor joist. In fact, while I was standing there with my hat over my mouth, someone flushed the toilet upstairs. The waste and water spewed onto the 10 foot tall pile of sewage.

Nothing, I mean nothing could have prepared me for this brutal scene of homeowner negligence. It was like walking into a horror movie, but with all the rotten smell of human waste coming right you. I stood there in amazement, scanning the basement for the furnace. I finally noticed it was located at the extreme perimeter of the pile with approximately one foot of the furnace just soaking up the sewage.

I immediately turned around and made my way out the door. I picked up the pace and walked faster, and faster until I was in my service truck. I quickly removed my hat so I could breathe again. I turned the engine over and sat there for a brief moment before leaving the house of hell. I thought about what to say to my boss, therefore eventually regained my thoughts and quickly recovered.

My journey back to the shop paved the way to become the worst service call I’ve ever experienced. When I finally arrived, I quickly turned in my service call tickets. On this ticket’s response read: Furnace Unrepairable – Service It Yourself!

The very next day, my boss asked, “What is with your response?” I quickly replied, “You go see for yourself and let me know if you can fix it?” He couldn’t quite understand why I didn’t fix it, but he made sure he would be the one to correct it. And, I didn’t tell him why I couldn’t repair the furnace, or what I experienced while on the call. Later that same day, my boss returned with no comment. He simply shook his head from side-to-side, and said. “I’ll send them a bill marked, ‘No work Performed’ but, I will recommend an electronic air cleaner!”