Do your customers see you?
Customers like to deal directly with the owner of a business whenever they can. If you can make an effort to be as visible as you can to your customers, this will help, This doesn’t mean your customers necessarily need to see you at your place of business at all times, but only that maybe you need to maintain a presence at your business. You need to be there often enough that customers actually see you from time to time. Or you communicate with them in other ways such as a newsletter.
This is true for product and service-oriented businesses.
It is particularly critical for customers of service businesses who sometimes select your business and remain loyal to a large degree due to the strength of that owner’s word, working style and reputation.
This also goes for online businesses as well. If your web site visitor can see a picture of you located somewhere on your site, this gives them a warm feeling just by seeing who it is they are going to be doing business with.
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