Customer Appreciation Day
Expressing how much you value your customers are worth every penny and effort to retain their loyalty. Any company who doesn’t take care of their customers is a darn fool!
Approximately 60 miles away from my office sits a small country store that strongly believes in caring for their customers. Every year the store owner brings in country cookers to brew up their favorite stew, BBQ, and other tasty treats.
A small group of ladies also bring home cooked pies and pastries for the crowd to enjoy. There’s even more home cooked goodies available, and served hot while various local bands play music for all ages. People dancing, eating, and swapping fish stories – what a Day!
It’s a special time of the year when people from around the community and abroad come together to fellowship and have fun – all because of one store owner’s compassion for great customer care. Each year is filled with something new with vibrant foods always present. And to top off the day, each event manages to gather dozens of new customers.
Showing your customers you appreciate them simply makes good business sense. It reinforces a common bond between your business and the customer. It’s a time when you must make a great impression and say, “Thanks for being such a loyal customer.”
The greatest thing about this is you can do it, too. Don’t limit yourself by saying, “this won’t work in my business.” You have viable ways to do this no matter what business you’re in. Don’t make excuses. Just think about who makes money when you make money. Care for your customers and they will care for you!
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